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Matthew Payne


Matthew is an experienced Digital Marketing expert, who’s at the heart of all client marketing initiatives at LeadDigital. Google qualified, Matt manages AdWords, Amazon Advertising, MailChimp and more; with the ability to understand advanced performance data and turn it into actionable strategies for success. Beyond work Matt is also a professional folk musician, parent to two and an avid motorbike rider.

Recent Posts by Matthew Payne


2017's Top 5 Online Payment Systems

Posted by Matthew Payne on 24 May 2017

Online shopping is booming, of that there is no doubt. It's reported that 87% of UK consumers have bought at least one product online in the past 12 months [1], with just over half of all online payments made on a mobile device [2]. With this being the case it's becoming more vital than ever that hotels, venues and other hospitality businesses which sell products or services online, are using quality payment processing systems.

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British Breweries To Follow On Twitter

Posted by Matthew Payne on 18 May 2017

Beer Brewing is one of Britains most established crafts, and is massively on the rise in 2017 - with over 1,700 breweries now in the UK! Great brewers have helped soldiers win wars, have created entire working communities and have inspired generations to keep developing new combinations and flavours.

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5 Best Survey & Feedback Platforms 2017

Posted by Matthew Payne on 17 May 2017

Customer feedback is a vital part of any business. With it a hotel can improve guest services, venues can create better events and sell more tickets, and restaurants can deliver the best tasting menus that keep tables full.

Historically it was difficult to collect and analyse this data, however with modern software and technologies, hospitality brands can now secure this information anytime, anywhere!

The following outlines five of the leading online survey and feedback software platforms, which in 2017 are helping businesses of all sizes satisfy their customers.

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Best UK Wedding Venues On Instagram 2017

Posted by Matthew Payne on 11 May 2017

Instagram is home to stunning photography and social networking through a photographic medium. To-date over 40 billion photos & videos have been shared on Instagram! [1]

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Top 5 Landing Page Software 2017

Posted by Matthew Payne on 10 May 2017

What is a landing page? Any page on a website is technically a landing page in the literal sense, as it's a page visitors 'land' on when arriving at your venue or hotels website. However, more commonly the phrase 'landing page' correlates with standalone web pages used for online marketing and advertising.

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Why are Venues Using Survey Software?

Posted by Matthew Payne on 9 May 2017

It's 7am Monday morning. You wake up, grab a coffee and read an email from your senior events planner telling you how Saturday's event at your venue was an incredible success.

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Top Hospitality News Resources 2017

Posted by Matthew Payne on 4 May 2017

It's not hard in 2017 to find information online about the hospitality industry. In fact, with content blogging sites such as WordPress quoting 84.3 million new content posts each month [1], we're now entering an age of information overload!

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Top 5 Marketing Automation Tools 2017

Posted by Matthew Payne on 3 May 2017

Marketing automation platforms are designed to manage and automate repetitive tasks for marketing professionals and organisations. As a hospitality business owner or marketing employee, we know that correctly structured marketing plans require forethought and a long term strategy. Much of this can be planned, scheduled and actioned using a marketing automation software tool.

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Ten of 2017's Best Hotel & Venue Blogs

Posted by Matthew Payne on 27 April 2017

Blogging is Brilliant!

It's not easy, and certainly takes a great deal of time management, careful planning and content organisation to get right. However, when successfully crafted, blogs can inspire customer engagement and loyalty, they can provide insights into your hotel or venue for prospective guests, and are fantastic for inbound marketing

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10 Examples Of Awesome Venue Websites

Posted by Matthew Payne on 18 April 2017

Venue websites must be beautifully designed and engaging to entice visitors into choosing their location over the various alternatives available. It's not simply enough to have an online presence in 2017, venues must also think about a website's goals and functionality. Keep in mind your website may be the first interaction a new customer has with your business, so it will speak volumes about your brand and quality expectations.

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