With over 3 billion global internet users , there's no doubt that your hotel, bar, restaurant or venue should be selling online in 2017. The best way to get started is with an ecommerce platform, a collection of purpose-built software technologies that allows merchants to build, host and manage online storefronts in order to sell their products.
Venue websites must be beautifully designed and engaging to entice visitors into choosing their location over the various alternatives available. It's not simply enough to have an online presence in 2017, venues must also think about a website's goals and functionality. Keep in mind your website may be the first interaction a new customer has with your business, so it will speak volumes about your brand and quality expectations.
Unique and unusual British hotels spark our imagination - offering fabulous luxury in locations that are simply astounding! However these hotels also need to fill rooms, grab attention and gain repeat custom, so are now turning to digital marketing & social media to increase sales.
We are often asked about the various email software platforms available today and with so many options out there, how should you decide which is best for your hotel or venue? In this blog I'm going to give an overview of LeadDigital's Top 5 recommended services for Email Marketing.
With over 600 million people now using Instagram , it's clear why hoteliers are flocking to the social platform. Its photo sharing focus allows hotels to 'paint a picture' of their brand, exposing unique aspects of their hotel with stunning, never before seen photography.
In hospitality, success depends heavily on repeat custom. Many marketers forget this and put their focus into gaining new ticket sales or bookings; however when 25-40%  of most business revenue comes from repeat custom, this channel cannot be ignored. Studies by Bain & Company state a 5%  increase in retention can lead to profit increases of 25-95%!
Imagine this scenario. You have just started selling tickets for an upcoming event at your hotel, bar, restaurant or venue. You’ve published social media posts and done some marketing, that’s great! You want to sell more tickets, but what's next?
Strategy is the foundation upon which a business is built. Without a clear strategic framework in place, it is impossible to effectively manage or develop a hospitality company. How can you reach your business goals and ambitions without an actionable plan for fulfilment?
The way we market hospitality brands, services and products has changed considerably in the last decade. This has been driven by a change in consumer behaviour, due to the development of internet technologies and how people use them. According to a report on the European Commission website, 87% of internet users in Britain made an online purchase in 2016 and these figures are growing year on year.
With the ever developing digital consumer, we look at whether hospitality companies should be transitioning from an Outbound to an Inbound Marketing strategy.