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5 Best Survey & Feedback Platforms 2017

Posted by Matthew Payne on 17 May 2017

Customer feedback is a vital part of any business. With it a hotel can improve guest services, venues can create better events and sell more tickets, and restaurants can deliver the best tasting menus that keep tables full.

Historically it was difficult to collect and analyse this data, however with modern software and technologies, hospitality brands can now secure this information anytime, anywhere!

The following outlines five of the leading online survey and feedback software platforms, which in 2017 are helping businesses of all sizes satisfy their customers.

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Why are Venues Using Survey Software?

Posted by Matthew Payne on 9 May 2017

It's 7am Monday morning. You wake up, grab a coffee and read an email from your senior events planner telling you how Saturday's event at your venue was an incredible success.

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3 Email Tactics For Customer Retention

Posted by Matthew Payne on 5 April 2017

In hospitality, success depends heavily on repeat custom. Many marketers forget this and put their focus into gaining new ticket sales or bookings; however when 25-40% [1] of most business revenue comes from repeat custom, this channel cannot be ignored. Studies by Bain & Company state a 5% [2] increase in retention can lead to profit increases of 25-95%!

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5 Ways to Improve your Customer Experience

Posted by Tom Burn on 24 February 2017

Customer experience is everything. The way your customers feel, the interactions they have and their entire end-to-end journey with your brand define this experience.

This can refer to physical interactions (such as the cleanliness of your venue) and the non-physical (digital) interactions with your brand. We will be focussing on the latter of the two, looking at the Martech (Marketing Technology), which can support you in improving your customer's experience.

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