Marketing automation platforms are designed to manage and automate repetitive tasks for marketing professionals and organisations. As a hospitality business owner or marketing employee, we know that correctly structured marketing plans require forethought and a long term strategy. Much of this can be planned, scheduled and actioned using a marketing automation software tool.
We are often asked about the various email software platforms available today and with so many options out there, how should you decide which is best for your hotel or venue? In this blog I'm going to give an overview of LeadDigital's Top 5 recommended services for Email Marketing.
In hospitality, success depends heavily on repeat custom. Many marketers forget this and put their focus into gaining new ticket sales or bookings; however when 25-40%  of most business revenue comes from repeat custom, this channel cannot be ignored. Studies by Bain & Company state a 5%  increase in retention can lead to profit increases of 25-95%!
Strategy is the foundation upon which a business is built. Without a clear strategic framework in place, it is impossible to effectively manage or develop a hospitality company. How can you reach your business goals and ambitions without an actionable plan for fulfilment?
Let’s start with the facts. Right now, according to a report by The Radicati Group, 269 billion emails are being sent daily. This figure is set to grow by 4% over the next four years, with the number of worldwide email users in 2017 now topping 3.7 billion.
So email itself is still flourishing, but what about email marketing?
When considering email marketing for your hospitality business, it’s vital that you start with the correct structure and systems around you. Without these tools and resources, keeping control of subscribers to your restaurant, hotel or events venue can be a nightmare - and that’s before you’ve even sent your first email marketing campaign! Here’s five reasons why you should choose MailChimp for your email marketing;
Customer experience is everything. The way your customers feel, the interactions they have and their entire end-to-end journey with your brand define this experience.
This can refer to physical interactions (such as the cleanliness of your venue) and the non-physical (digital) interactions with your brand. We will be focussing on the latter of the two, looking at the Martech (Marketing Technology), which can support you in improving your customer's experience.
Email Marketing is a fickle beast. Fact.
You spend a mountain of time coming up with the perfect strategy, have meetings with management/clients/sales etc, to discuss each aspect of the email in fine detail, and then write the most beautiful piece of script since Shakespeare - only to send it, get barely any opens and feel utterly down-heartened. It sucks.
If you’ve found yourself in this situation, chances are your email WAS actually fantastic, but something about the full process wasn’t quite right!
Here’s our top 5 recommendations to enhance your email campaigns: