It's not hard in 2017 to find information online about the hospitality industry. In fact, with content blogging sites such as WordPress quoting 84.3 million new content posts each month , we're now entering an age of information overload!
Marketing automation platforms are designed to manage and automate repetitive tasks for marketing professionals and organisations. As a hospitality business owner or marketing employee, we know that correctly structured marketing plans require forethought and a long term strategy. Much of this can be planned, scheduled and actioned using a marketing automation software tool.
Blogging is Brilliant!
It's not easy, and certainly takes a great deal of time management, careful planning and content organisation to get right. However, when successfully crafted, blogs can inspire customer engagement and loyalty, they can provide insights into your hotel or venue for prospective guests, and are fantastic for inbound marketing.
Venue websites must be beautifully designed and engaging to entice visitors into choosing their location over the various alternatives available. It's not simply enough to have an online presence in 2017, venues must also think about a website's goals and functionality. Keep in mind your website may be the first interaction a new customer has with your business, so it will speak volumes about your brand and quality expectations.
Unique and unusual British hotels spark our imagination - offering fabulous luxury in locations that are simply astounding! However these hotels also need to fill rooms, grab attention and gain repeat custom, so are now turning to digital marketing & social media to increase sales.
We are often asked about the various email software platforms available today and with so many options out there, how should you decide which is best for your hotel or venue? In this blog I'm going to give an overview of LeadDigital's Top 5 recommended services for Email Marketing.
With over 600 million people now using Instagram , it's clear why hoteliers are flocking to the social platform. Its photo sharing focus allows hotels to 'paint a picture' of their brand, exposing unique aspects of their hotel with stunning, never before seen photography.
The way we market hospitality brands, services and products has changed considerably in the last decade. This has been driven by a change in consumer behaviour, due to the development of internet technologies and how people use them. According to a report on the European Commission website, 87% of internet users in Britain made an online purchase in 2016 and these figures are growing year on year.
With the ever developing digital consumer, we look at whether hospitality companies should be transitioning from an Outbound to an Inbound Marketing strategy.
Over the past 5 years the term “Inbound Marketing” has been rapidly growing in popularity.
The term Inbound Marketing is credited to being first coined by Hubspot’s co-founder and CEO Brian Halligan, during the company’s inception back in 2006. Hubspot are the developers of one of the leading content marketing platforms for business of all sizes - a platform we at LeadDigital are committed to using ourselves and one we know to be beneficial to hospitality businesses such as event venues, bars, restaurants and hotels.
Inbound marketing has become one of the most effective marketing methods for generating business online. It is becoming the go to hospitality marketing strategy - helping luxury hotels, restaurants and event companies to generate new bookings and sales, across the UK.
This article looks at the initial stage of the inbound hospitality marketing methodology of attracting potential customers to your website.