Online shopping is booming, of that there is no doubt. It's reported that 87% of UK consumers have bought at least one product online in the past 12 months , with just over half of all online payments made on a mobile device . With this being the case it's becoming more vital than ever that hotels, venues and other hospitality businesses which sell products or services online, are using quality payment processing systems.
Customer feedback is a vital part of any business. With it a hotel can improve guest services, venues can create better events and sell more tickets, and restaurants can deliver the best tasting menus that keep tables full.
Historically it was difficult to collect and analyse this data, however with modern software and technologies, hospitality brands can now secure this information anytime, anywhere!
The following outlines five of the leading online survey and feedback software platforms, which in 2017 are helping businesses of all sizes satisfy their customers.
What is a landing page? Any page on a website is technically a landing page in the literal sense, as it's a page visitors 'land' on when arriving at your venue or hotels website. However, more commonly the phrase 'landing page' correlates with standalone web pages used for online marketing and advertising.
It's 7am Monday morning. You wake up, grab a coffee and read an email from your senior events planner telling you how Saturday's event at your venue was an incredible success.
Blogging is Brilliant!
It's not easy, and certainly takes a great deal of time management, careful planning and content organisation to get right. However, when successfully crafted, blogs can inspire customer engagement and loyalty, they can provide insights into your hotel or venue for prospective guests, and are fantastic for inbound marketing.
Starting to use a CRM system for your hotel, bar, restaurant or venue, could be a decision that completely changes your business. A CRM system when correctly implemented, can help with business transparency, efficiency, organisation, custom retention and importantly, it can help you to close more sales.
With over 3 billion global internet users , there's no doubt that your hotel, bar, restaurant or venue should be selling online in 2017. The best way to get started is with an ecommerce platform, a collection of purpose-built software technologies that allows merchants to build, host and manage online storefronts in order to sell their products.
We are often asked about the various email software platforms available today and with so many options out there, how should you decide which is best for your hotel or venue? In this blog I'm going to give an overview of LeadDigital's Top 5 recommended services for Email Marketing.
In hospitality, success depends heavily on repeat custom. Many marketers forget this and put their focus into gaining new ticket sales or bookings; however when 25-40%  of most business revenue comes from repeat custom, this channel cannot be ignored. Studies by Bain & Company state a 5%  increase in retention can lead to profit increases of 25-95%!
Inbound marketing has become one of the most effective marketing methods for generating business online. It is becoming the go to hospitality marketing strategy - helping luxury hotels, restaurants and event companies to generate new bookings and sales, across the UK.
This article looks at the initial stage of the inbound hospitality marketing methodology of attracting potential customers to your website.