Instagram is home to stunning photography and social networking through a photographic medium. To-date over 40 billion photos & videos have been shared on Instagram! 
With over 600 million people now using Instagram , it's clear why hoteliers are flocking to the social platform. Its photo sharing focus allows hotels to 'paint a picture' of their brand, exposing unique aspects of their hotel with stunning, never before seen photography.
Instagram is one of the fastest growing social networks today. But, should this social platform be part of your hotel, restaurant, bar or event venue’s marketing strategy?
Instagram was released in 2010 and bought by Facebook in April 2012 for $1bn, with just over 30 million users. The platform now has over 600 million users - 100 million of which came in the second half of 2016 alone! This is largely linked to the fact that the platform has put a huge emphasis on product development in the last six months.