We are often asked about the various email software platforms available today and with so many options out there, how should you decide which is best for your hotel or venue? In this blog I'm going to give an overview of LeadDigital's Top 5 recommended services for Email Marketing.
In hospitality, success depends heavily on repeat custom. Many marketers forget this and put their focus into gaining new ticket sales or bookings; however when 25-40%  of most business revenue comes from repeat custom, this channel cannot be ignored. Studies by Bain & Company state a 5%  increase in retention can lead to profit increases of 25-95%!
Let’s start with the facts. Right now, according to a report by The Radicati Group, 269 billion emails are being sent daily. This figure is set to grow by 4% over the next four years, with the number of worldwide email users in 2017 now topping 3.7 billion.
So email itself is still flourishing, but what about email marketing?
When considering email marketing for your hospitality business, it’s vital that you start with the correct structure and systems around you. Without these tools and resources, keeping control of subscribers to your restaurant, hotel or events venue can be a nightmare - and that’s before you’ve even sent your first email marketing campaign! Here’s five reasons why you should choose MailChimp for your email marketing;
Email Marketing is a fickle beast. Fact.
You spend a mountain of time coming up with the perfect strategy, have meetings with management/clients/sales etc, to discuss each aspect of the email in fine detail, and then write the most beautiful piece of script since Shakespeare - only to send it, get barely any opens and feel utterly down-heartened. It sucks.
If you’ve found yourself in this situation, chances are your email WAS actually fantastic, but something about the full process wasn’t quite right!
Here’s our top 5 recommendations to enhance your email campaigns:
Marketing technology (Martech) is constantly evolving and the capabilities of Marketing Agencies must evolve as well if they are wanting to stay at the forefront of their industry. They need to be offering their clients the latest marketing services and executing successful and measurable digital marketing strategies in 2017 and beyond.
Does your marketing agency tick all the boxes when it comes to growing your hospitality business?