Marketing automation platforms are designed to manage and automate repetitive tasks for marketing professionals and organisations. As a hospitality business owner or marketing employee, we know that correctly structured marketing plans require forethought and a long term strategy. Much of this can be planned, scheduled and actioned using a marketing automation software tool.
We are often asked about the various email software platforms available today and with so many options out there, how should you decide which is best for your hotel or venue? In this blog I'm going to give an overview of LeadDigital's Top 5 recommended services for Email Marketing.
Over the past 5 years the term “Inbound Marketing” has been rapidly growing in popularity.
The term Inbound Marketing is credited to being first coined by Hubspot’s co-founder and CEO Brian Halligan, during the company’s inception back in 2006. Hubspot are the developers of one of the leading content marketing platforms for business of all sizes - a platform we at LeadDigital are committed to using ourselves and one we know to be beneficial to hospitality businesses such as event venues, bars, restaurants and hotels.
Marketing technology (Martech) is constantly evolving and the capabilities of Marketing Agencies must evolve as well if they are wanting to stay at the forefront of their industry. They need to be offering their clients the latest marketing services and executing successful and measurable digital marketing strategies in 2017 and beyond.
Does your marketing agency tick all the boxes when it comes to growing your hospitality business?