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Top 5 Marketing Automation Tools 2017

Posted by Matthew Payne on 3 May 2017

Marketing automation platforms are designed to manage and automate repetitive tasks for marketing professionals and organisations. As a hospitality business owner or marketing employee, we know that correctly structured marketing plans require forethought and a long term strategy. Much of this can be planned, scheduled and actioned using a marketing automation software tool.

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Top 5 CRM Systems of 2017

Posted by Ian Bailey on 26 April 2017

Starting to use a CRM system for your hotel, bar, restaurant or venue, could be a decision that completely changes your business. A CRM system when correctly implemented, can help with business transparency, efficiency, organisation, custom retention and importantly, it can help you to close more sales.

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Is Salesforce Right For You?

Posted by Ian Bailey on 9 March 2017

Introducing a Customer Relationship Management (CRM) solution into your hospitality business is a massive decision. If implemented correctly, it can create huge efficiencies within your hotel, restaurant, bar or event venue business. Not only from an employee perspective, but for the entire business. So, why choose Salesforce as your CRM provider?

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CRM and the Hospitality Industry

Posted by Tom Burn on 9 February 2017

What is CRM?

CRM, Customer Relationship Management.

It’s not a new concept, especially not for the Hospitality Industry. It is exactly what it says on the tin. It is all about building relationships with your customers, from their first interaction with your brand right through to customer service and beyond.

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