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Ten of 2017's Best Hotel & Venue Blogs

Posted by Matthew Payne on 27 April 2017

Blogging is Brilliant!

It's not easy, and certainly takes a great deal of time management, careful planning and content organisation to get right. However, when successfully crafted, blogs can inspire customer engagement and loyalty, they can provide insights into your hotel or venue for prospective guests, and are fantastic for inbound marketing

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Unique British Hotels to Follow on Twitter

Posted by Matthew Payne on 13 April 2017

Unique and unusual British hotels spark our imagination - offering fabulous luxury in locations that are simply astounding! However these hotels also need to fill rooms, grab attention and gain repeat custom, so are now turning to digital marketing & social media to increase sales.

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Best Luxury UK Hotels On Instagram 2017

Posted by Matthew Payne on 6 April 2017

With over 600 million people now using Instagram [1], it's clear why hoteliers are flocking to the social platform. Its photo sharing focus allows hotels to 'paint a picture' of their brand, exposing unique aspects of their hotel with stunning, never before seen photography.

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Should Instagram be part of your Hospitality Marketing Strategy?

Posted by Tom Burn on 10 March 2017

Instagram is one of the fastest growing social networks today. But, should this social platform be part of your hotel, restaurant, bar or event venue’s marketing strategy?

Instagram was released in 2010 and bought by Facebook in April 2012 for $1bn, with just over 30 million users. The platform now has over 600 million users - 100 million of which came in the second half of 2016 alone! This is largely linked to the fact that the platform has put a huge emphasis on product development in the last six months.

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5 Ways to Improve your Customer Experience

Posted by Tom Burn on 24 February 2017

Customer experience is everything. The way your customers feel, the interactions they have and their entire end-to-end journey with your brand define this experience.

This can refer to physical interactions (such as the cleanliness of your venue) and the non-physical (digital) interactions with your brand. We will be focussing on the latter of the two, looking at the Martech (Marketing Technology), which can support you in improving your customer's experience.

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